Have you given your password to your friends? Netflix comes with the latest announcement

In the chronic problem of users sharing passwords, Netflix wants to put an end to it, to keep the revenue stream stable at a time when the subscriber base has started to shrink.

Testing for the implementation of the new system has already begun and is expected to be implemented on the entire platform by the end of March, reports the Daily Mail. In a letter to shareholders, the company said code-sharing has increased but will end. It's a practice, Netflix adds, that "undermines our ability to invest in the company and improve it."

The terms of use limit the use of one account within a family (up to five people), but the company accepts that use is made in a larger circle. The share reached over 100 million subscribers. However, they will be able to transfer their profiles (and therefore all their preferences) to new accounts.

Netflix still anticipates that some subscribers will cancel their subscriptions, but eventually usage will increase because those who "borrow" other people's accounts will open their own. Last year, Netflix reported that for the first time in 10 years it had a loss in the number of subscribers. In the first quarter of 2022, subscribers fell by 200,000, a marginal drop in terms of total revenue, but real.