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BREAKING NEWS

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BREAKING NEWS

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Sport

The summer market scandal, Albanian football is no longer attractive, the big names are missing

The summer market scandal, Albanian football is no longer attractive, the big

Albania has a modest football if compared to the big European leagues. Indeed, the potential could be very great, but Albanian football, partly due to the coronavirus pandemic and partly due to the scandalous policies of the clubs and their presidents, without forgetting the lack of an efficient strategy of the AFL, has brought an alarming situation for nobility football, where very few quality elements are produced and at the same time there is a weakness in the performance of our teams in Europe, where none of them passed the second pre-eliminatory round this year, while in the competition there are still teams from the Faroe Islands, Luxembourg and Malta, not forgetting the Irish teams, the Baltic countries, Scotland, or the Balkan countries. Such weakness is shameful and needs deep reflection. This depressing situation is also visible in the market,

Situation

Back in time, 8 years ago in August, the top four teams in the Premier League rocked the market with big, prestigious names, high fees and produced the best championship of the last decade. The number of fans in that year is still an unbroken record! Since that time - remember that our teams went to groups or "Play Offs" in Europe - we have regressed. Both in quality, output and budgets. Finally, this is very different, depressingly even in results. No home wins, and the weakest results in the region. Skëndija and Skopje are still in the race, Balkan too, while Drita passed and sold a player to the opposing Belgians. What are the reasons? First income. The Superior League failed to lobby for the sponsorship law for 4 years. They even made an ineffective boycott for this. The state is also to blame for this. The latter, the prime minister promised in 2018 that everything would be done in 100 days. At this rate, relationships will be made and the law will not be made in 100 months.

There is no income, the engine for quality football

In Albanian football, the professional market and secondary income do not exist. The money collected from ticket sales has been decreasing, while marketing campaigns are not worth talking about. The pandemic has had an impact here, and many matches played on a neutral field. Something may change now that they have their own stadiums. Vision in the market has been missing. Buying players with card domestically does not exist and this is the Achilles' heel. Teams try to sell players abroad, but except for the unpunished Skenderbeu and to some extent Tirana, the others do not earn on average even 100,000 euros per year from the sale of players. Since they have big losses year after year, the clubs will probably rightfully teach us this season with an increasingly modest football. Important names do not come anymore, while what worries is the production of players.